BEAUTY AND THE BAG
Vittoria Ceretti and the Jetset GG Marmont, photographed by Mert and Marcus.
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Across Milan and London, the Primavera collection is framed by the windows of the House’s Monte Napoleone and Bond Street Flagships.
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PRIMAVERA
Portraits by Michal Chelbin featuring Global Brand Ambassadors Jin from BTS and NINGNING from aespa.
Discover more Demnas Gucci Primavera-Kollektion für Herren | GUCCI® DE
THE ALBIES
Guests at the 2026 Albies, the Clooney Foundation for Justice’s annual ceremony honoring courageous individuals who have dedicated their lives ... Show more
Friends of the House seen in Milan and New York in Gucci.
PRIMAVERA
Portraits by Michal Chelbin featuring Lee Young Ae and Rico Nasty.
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The Alchemist’s Garden collection introduces Ambrosia del Deserto, a new Eau de Parfum intertwining the sweetness of Candied Date with velvety notes of Rose ... Show more
The Alchemist's Garden | Profumi Donna e Uomo | Gucci
The Alchemist's Garden | Profumi Donna e Uomo | Gucci
PRIMAVERA
Portraits by Michal Chelbin featuring Alex Consani and Global Brand Ambassador Xiao Zhan.
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Guests attend The Store Show in Milan.

Backstage at The Store Show.
Discover more Gucci The Store Show: Gucci auf der Mailänder Modewoche | GUCCI® DE
The Store Show is the first collection that expresses Demna’s personal vision for Gucci, shaped by everything he’s learnt since his arrival ... Show more

Runway details from The Store Show.
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THE STORE SHOW
The new collection envisions Gucci as a space of possibility, where those who may seem to have nothing in common can meet, connect ... Show more

THE STORE SHOW
Mirroring how the lines are offered in store, menswear and womenswear unfold in succession as two collections within one show.

SHOW SPACE
The Store Show takes place across four monochromatic rooms that envision the Gucci stores of the future, previewing the new concept for the ... Show more

THE STORE SHOW
Today
2 p.m. CEST
Milan
Celebrating the 10th anniversary edition of Illuminate with Shawn Mendes at the Monte Napoleone boutique in Milan.
In Gucci, friends of the House are pictured at the 5th edition of Vogue World in Milan’s Galleria Vittorio Emanuele II.
Suspended moments reveal the latest silhouettes in the new Gucci Eyewear campaign.
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At the 83rd Venice International Film Festival, friends of the House are seen in Gucci.
Friends of the House at the Kering Foundation's Fifth Annual Caring for Women dinner in New York.
Global Brand Ambassador Jannik Sinner and Ghali are pictured in Gucci at the Formula 1 Italian Grand Prix in Monza.
Friends of the House attended the 83rd Venice International Film Festival in Gucci.
Meet the new Gucci Guilty Eau de Toilette Intense Pour Homme, the scent that’s always by Vinnie Hacker’s side.
Discover more Gucci Guilty | Herren und Damen Parfüms und Düfte| GUCCI® DE
Friends of the House captured in Gucci around the world.
PRIMAVERA
A portrait by Michal Chelbin featuring Global Brand Ambassador Xiao Zhan.
Discover more Demnas Gucci Primavera-Kollektion für Herren | GUCCI® DE
PRIMAVERA
A portrait by Michal Chelbin featuring Global Brand Ambassador Jin from BTS.
Product still-life image: Christopher Nunn
Discover more ... Show more
Demnas Gucci Primavera-Kollektion für Herren | GUCCI® DE
Demnas Gucci Primavera-Kollektion für Herren | GUCCI® DE
PRIMAVERA
Portraits by Michal Chelbin featuring Global Brand Ambassador Jin from BTS, Global Brand Ambassador NINGNING from aespa, Shawn Mendes, Tom Brady ... Show more
PRIMAVERA
And we shall dance again.
Starring: Kate Moss
Directed by: Johan Renck
Music: ‘Wicked Game’ by Chris Isaak

Congratulations to Georgina Rodríguez and Cristiano Ronaldo on their wedding in Portugal. The couple and their children wore custom Gucci looks for the special ... Show more
Global Brand Ambassador Jin and RM wore custom Gucci at the BTS WORD TOUR ‘ARIRANG’ in Foxborough.
FOR THE LOVE OF DRAMA: Rainy Day Interlude
Celebrating Qixi with a Gucci interpretation of the mini-drama genre, starring Tian Xi Wei.
FOR THE LOVE OF DRAMA: Until We Meet Again
Celebrating Qixi with a Gucci interpretation of the mini-drama genre, starring Brand Ambassador Wen Qi.
FOR THE LOVE OF DRAMA: The Platform Plot
Celebrating Qixi with a Gucci interpretation of the mini-drama genre, starring Brand Ambassador Song Wei Long and ... Show more










